Monday, February 14, 2011

Live coverage of the launch of the journal

News Corp. media event held today to launch a newsletter focused on Tablet PC, the journal will be available at the outset of the company. Event set to begin in the Guggenheim Museum in New York City at 11: 00 a.m. EST, or about 30 minutes from now.

The paper provided a live video stream of the introduction on its website, as they also will go live in the app store application at noon EST, after the event.

Watch at 11 a.m. EST News Corporation Unveils journal, featuring special guest Eddie Cue, VP "Internet services" from Apple. Check later today for our website. The paper will be available on the app store starting at 12 pm est.


Eddy Cue, Apple's Vice President of "Internet services", will present at the event, presumably to discuss work behind-the-scenes Apple development support recurring billing to iTunes store user accounts. The price of $ 0.99 per week, which will be a separate payment automatically invoice directly to the iTunes store user accounts instead of using the roads.

In addition to video stream "daily", we will update this article to cover its media event.

Event updates

-Attending this event, note that a relatively small audience, perhaps to weather issues in New York City.
-Gizmodo released details of the alleged "in the journal", which confirms the hesitated many details including pricing of $ 0.99 per week or $ 39.99 per year.

-Current events. News Corp. CEO Rupert Murdoch on the stage. Thanks "Steve Jobs" to change industries and company development. Welcome Eddie Cue ... we'll hear from him in a few minutes.
-"Company we creatively perfectly our craft."
There is a large market of people who do not read traditional newspapers but do you consume media and expect their grasp. We're going to bring magic press journal, we must make business news gathering and editing viable again.
-A tremendous opportunity, in the Tablet era, there is room for a new sound and new.
-We can offer the journal only 14 cents per day, bringing the magazine to polished news readers. Success will be determined daily utility and originality, and will work tirelessly towards achieving those goals.
-Congratulations and thank you to our friends at Apple, working on this project together.
-Enter the newspaper executive team (John Miller, and Greg Clement, Angelo Jesse) to show off your publication.

 

-Discuss how different techniques allows company says pictures stories ... 360 °, immersive audio, and video clips. Showing off a live presentation during discussion.
-Navigation uses a "Carousel" tiles ... every story, criticized by covering such as "flow". Different options for auto-play, stories shuffle. Video anchors highlighting news stories, some stories available to read aloud. You can share articles via Facebook, Twitter, email, etc.
-HTML5 can pull in content from the Web site daily and also linking to external sites. Twitter can pull feeds included in content.
-Applications and games section, sport sections. Showing off "Super Bowl" feature options to customize your favorite teams to follow.
-Publishing company each morning and be updated throughout the day with breaking news.
-First 2 weeks are free by Verizon.
Introduction Cue by Apple.

-"The excitement here." Last year, the company has set a whole new class of device. Sell more than 15 million aybads. Over 9,000 available news apps for internal controls. News apps have been downloaded more than 200 million so far.
-Robert was built an amazing team of journalists and editors, designers and leveraged News Corp. resources to develop something new.
-Surprisingly something valuable production can be done every day.
Corporate customers can download the journal today. Billing ... your one, click Choose 0.99 per week from $ 39.99 per year.
We believe that customers really going to build.
-Go back to John Miller on opp images, and Q&A.

Q&A

Q: how is handled content background? Large vilisizis?
A: everything on the Internet through our sharing functionality. You are working on research and conservation.

Q: when will the recurrent billing other magazines?
A: available today on the company, we have a great relationship with other publishers. An announcement soon.

Q: advertising?
A: we are working on some really creative ways to show off their products.

Q: benchmarks for success?
A: when you sell millions. Very big ambitions, but low cost. Even financially metric is very low, but we're much more than that. We have invested $ 30 million will be written off our results. We will be running in less than $ 500,000 per week without subscription and advertising revenues.

Q: Eide, can talk about recent developments with regard to changing content purchases procurement application?
A: you'll here from us soon, but we want customers to be able to get content from us or from other sites.

Q: breaking news item? How does break real time, how to decide what is worth breaking for?
A: Angelo: we have many different ways to deal with. Our indicators, you can merge feeds Twitter, could come down on its new whenever we want. But I don't like as a consumer pages that change every five minutes. So it'll be a balance.

Q: the tone of political journal?
A: Angelo: we believe that this new era, we need a new logo and a new sound. As our editorial page, we nationally. We believe in the ideas of free and free people. In terms of specific issues, read our editorial pages. You'll be surprised.

Q: why focus on the "newspaper" instead of using a trademark?
A: Murdoch: Wall Street Journal was one of the first paid apps on the company and made me excited to continue this project.

Q: when you expect exclusive distribution of the company? Is this marriage of Apple and News Corp?
A: Murdoch: obtain proof of other cereals, we will develop technology. We expect to be on all the major plates. This year, maybe next year, belongs to Apple, but that's just a market.

Q: "Steve Jobs" anything you said in the past few days about the project?
A: Murdoch: call me last week and he thought it was really awesome application.

Q: discoverability? Applications are not indexed, how will people discover it?
A: people cue: 10 billion downloaded apps so that you are having difficulty finding this stuff. Miller: we wanted to make a truly remarkable experience

Q: the stories will be available on the Internet?
A: Miller: will be mirrored on the Web, but we expect major consumption through applications that Angelo: you can't do everything you do in a Web application. So we will do our best on the Internet, we want to be there.

Q: Web content will be free?
A: no, we don't expect that. If you share a link with someone, they'll be able to see that for free, but you won't be able to go to thedaily.com and browse only.

Q: demographics?
A: Angelo: our demographic is all.

Concludes. Aybads preloaded with a demo available for attendees to view.

Company "source": macrumors.com


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